You may unsubscribe from these communications at any time. For more information, check out our privacy policy. Written by Corey Wainwright. With almost 4 billion people worldwide currently connected to the internet, there has never been a better time for businesses to include blogging in their marketing strategy. Not only does blogging drive website traffic and promote your products and services, but it also helps you build trust with your potential customers.
Business blogging is a marketing tactic that uses blogging to get your business more online visibility. A business blog is a marketing channel just like social media, direct mail, email marketing, etc. One question many people ask after starting a business is whether blogging is worth it in So, how can you attract new traffic or readers to your site? You can through blogging and optimizing your site for search engines.
Think about how many pages there are on your website. Probably not a ton, right? And think about how often you update those pages. Probably not that often, right? Every time you create and publish a blog post, it's one more indexed page on your website, which means one more opportunity for you to show up on the search engine results page SERP and drive traffic to your website in organic search.
We'll get into more of the benefits of blogging on your SEO a bit later, but it's also one more cue to Google and other search engines that your website is active, and they should be checking in frequently to see what new content to surface. Blogging for your business also helps you get discovered via social media. Every time you create a new article, you're creating content that people can share on social networks — Twitter, LinkedIn, Facebook, Pinterest — which helps expose your business to a new audience that may not know you yet.
Blog content also helps keep your social media presence going. Instead of asking your social media manager always to create brand new content for social media or creating that content yourself , your blog can serve as that repository of content. You're strengthening your social reach with blog content and driving new website visitors to your blog via your social channels. Quite a symbiotic relationship, I must say. Now that you have some traffic coming to your site through your blog, you have an opportunity to convert that website traffic into leads.
Like every blog post you write is another indexed page, each post is a new opportunity to generate new leads. The way this works is straightforward: Just add a lead-generating call-to-action to every blog post.
Often, these calls-to-action lead to things like free ebooks, whitepapers, fact sheets, webinars, trials, or basically, any content asset for which someone would be willing to exchange their information. To be super clear for anyone unfamiliar with how traffic-to-lead conversions work, it's as simple as this:. In fact, That is how you turn your website traffic into leads for your sales team. If you consistently create valuable content or articles for your target audience, it'll establish you as an industry leader or authority in their eyes.
Can you imagine the impact of sending an educational blog post you wrote to clear things up for a confused customer? Indianapolis Web Development. Marketing Stat of the Month. Responsive Web Design. Social Marketing. Social Media Marketing. Web Content Management System. Blogging Statistics. Business Blogging.
Lawyer Websites. Marketing Tips - Direct to Your Inbox! Use these words, and related expressions when writing your posts.
Of course, whether you actively seek these out or not, blogging regularly about your business, industry, product, or customer lifestyle will naturally increase your search keywords. Being intent about your words will only increase results. Keywords and topics on your website are a significant way in which Google and other search engines find your site for these searched words.
A well-written blog post demonstrates your company as an industry leader. By posting topics that resonate with your market and show your knowledge, you are marketing your skills for your business, service, or product too. If you are a retailer, for example, write blog posts about your products. Your customers will get to know you as the knowledge source for the products they want.
If you are in B2B, post articulate, well-researched articles about your service. Become the hub or the place to be, for your field. You are building trust, too.
The more you can show that you are well-versed in your field, the more likely your consumer will trust you to supply what they need. Blogs provide another source to deepen the connection with your customers. By connecting directly to your website, your clients are able to get to know your business or product from the comfort of your online home base.
Use this. Again, build trust by being a source of information. Consumers like to be informed, and appreciate that you are the one teaching them. Additionally, just as on your other social sites, respond to comments and interact with your consumer.
If they have questions about a product you are writing about, respond to them directly on your website. Unlike many social sites, a blog is generally searchable on your site for some time. Your website comments last longer than on a Twitter response or Facebook post. Other customers will see your interactions too. Your blog posts are great pieces of content that you can share across various social media platforms such as Twitter, LinkedIn, Facebook, or Pinterest. This is a great way to attract new and potential customers that may not have heard of your business yet.
Repurposing your blog content is a fantastic way for you to keep your social media presence active without having to constantly create new content. Using blog posts as part of your social media content marketing strategy also means that you'll drive more website visitors to your blog.
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